Guest Blog Post by Rebecca Herz: How do museums help to create a better world?

Hi everyone!

Many of you haven’t heard from us in a while, and that’s because we wanted to give your inbox a break while we work on developing some new audiences in other dedicated email campaigns that we’ve got rolling now.

That being said, hello again!  And haven’t these been an, a-hem…interesting…few months?!?!…

I suspect that a fair number of you, like us, have been scratching your heads, trying to make sense of what just happened, wondering what it means going forward, and how best to adjust to this new reality.

For us, the last few weeks of post-election existence have been an emotional maelstrom bringing with it a potentially very different set of eventualities than the ones we were looking forward to.

One thing we’re sure of is that this moment is providing us all with an intense re-awakening and realization that thoughtful dialogue, deeper understanding and most importantly, more empathy, are going to be especially critical now, and must become a more purposeful part of why and how we do what we do in our businesses, our organizations and our personal lives.

It is within this context that, once again, we found Rebecca Shulman Herz’s blog post at to be a fantastic way of starting a conversation on how we can all “help create a better world”.

As she wisely says:

It is not traditionally the job of museums to make a better world. Our job is to collect, protect, and interpret the material culture of the past. Our job is to engage people with these objects in ways that helps them understand the importance of our collections, and make personal connections to these objects so that these collections remain relevant.
That said, it is everybody’s job to create a better world. And right now we want to use all platforms available to us to do so. Are museums an effective platform from which to take a stand, or make change? I don’t know. But here are some thoughts on how we might start trying.

Rebecca Shulman Herz is the Director of the Peoria PlayHouse Children’s Museum — — in Peoria Illinois. She also blogs at, where this post was originally published.(November 21, 2016)

Here is Rebecca’s post…



Because we live in a culture in which we primarily receive information written and shared by those who think just like us, I have spent the last two weeks immersed in a flood of media that deepens my despair at the world this election has cast us in to. Some day, it will be the job of history museums to sort out how we got here, so that we can prevent this from happening again.

But in the meantime, many museum professionals are grappling with the only way we can address the situation: How do we, and our museums, help to create a better world? How do we protect people, and our democratic ideals, over the next four or more years?


First, I want to note that this is not traditionally the job of museums. Our job is to collect, protect, and interpret the material culture of the past. Our job is to engage people with these objects in ways that helps them understand the importance of our collections, and make personal connections to these objects so that these collections remain relevant.

That said, it is everybody’s job to create a better world. And right now we want to use all platforms available to us to do so. Are museums an effective platform from which to take a stand, or make change? I don’t know. But here are some thoughts on how we might start trying.

(1) Address bigotry by promoting tolerance

This election has brought hate out into the open, creating an atmosphere in which minorities feel (and are) threatened. In order to address this we need to reach the voters who are happy to promote intolerant viewpoints – even when they don’t see themselves are racist. Read, for example, these interviews with Trump voters from the New York Times.

How do museums change these people’s minds? For years museum professionals have been arguing that museums are particularly effective at engaging people in empathetic responses – see, for example, the recent book Fostering Empathy Through Museums, and Mike Murawski’s posts on empathy in Art Museum Teaching.

How do we reach people who are starting from a place of active intolerance? A recent study shows that it may be possible to change people’s minds by engaging them in frank conversations about a topic – for example, imagining themselves in the shoes of a transgender person. And museums have important objects and spaces that help them start these discussions. But, importantly, first we need to connect with these people.

In museum education we talk about motivation, or advance organizers – where we start a lesson in order for it to make sense to the learners, how we connect new ideas to their existing knowledge and beliefs. We need to find a way to connect with the large number of people who feel threatened by an anti-Trump agenda, in order to change their mind. The article in Vox about this study extends empathy to white rural poor Trump voters by imagining how these voters might feel:

While terms like “racist,” “white privilege,” and “implicit bias” intend to point out systemic biases in America, for white Americans they’re often seen as coded slurs. …Imagine, for example, a white man who lost a factory job due to globalization and saw his sister die from a drug overdose due to the opioid painkiller and heroin epidemic — situations that aren’t uncommon today. He tries to complain about his circumstances. But his concerns are downplayed by a politician or racial justice activist, who instead points out that at least he’s doing better than black and brown folks if you look at broad socioeconomic measures….This is how many white Americans, particularly in working-class and rural areas, view the world today. So when they hear politicians and journalists call them racist or remind them about their privilege, they feel like elites are trying to distract from the serious problems in their lives and grant advantages to other groups of people.

If our goal is to engage people in rethinking bigoted ideas, we will need to make an effort to understand where they are coming from, and move them from point A to point B, rather than just insisting that point B is the correct one.

This is easier to say than to do, and raises more questions than it answers. At the Peoria PlayHouse Children’s Museum we have a program called “Celebrate Peoria,” where we celebrate the diversity of Central Illinois. We celebrate Hindu festivals, Muslim and Jewish holidays, African American culture, Mexican culture. But in the past we have not celebrated Christian holidays. As I wrote in a previous post, when we celebrated celebrated the Muslim holiday of Eid-al-Fitr, a visitor approached the manager on duty that day, and asked her if we would be celebrating Christmas. When she told him that we do not have plans to do so, he let her know that he might be asking for a refund on his membership.



Do we have to celebrate Christmas in order to reach these visitors? Will celebrating Orthodox Easter, on our calendar for 2017, be sufficient? How could it possibly make sense to share Christmas traditions with a largely Christian population, in the name of celebrating diversity? But how does it make sense to leave out people who feel disenfranchised, and who we care deeply about reaching through this series?


(2) Help those with resources understand the danger presented by Trump

Recently, Elizabeth Merritt wrote a post called  “Healing the Partisan Divide” in the Center for the Future of Museums blog. Merritt addresses the concern that museums operate in a bubble. She looks at statistics about which political party museum staff belong to, and notes that “data support my general impression, from years of working in and around museums, that our field leans largely liberal & Democratic.”

What this doesn’t take into account are our boards and funders. An article in the Guardian notes, “Of the one in three Americans who earn less than $50,000 a year, a majority voted for Clinton. A majority of those who earn more backed Trump.” I was unable to find statistics for the very rich. But it is clear that while some Trump voters are rural, poor whites, a large contingent of Trump voters are suburban wealthy, many of whom sit on our boards and work closely with museum professionals.

I don’t know if museum staff are prevented from furthering a politically liberal agenda by board members or funders who disagree with that agenda. I suspect that the answer is yes – if not because museum staff are actually prevented from taking action, then because of their fear of losing funding.

But more to Merritt’s point, we do in fact have access to Trump supporters, to both understand them and try to convince them. While both of these interest me, ultimately I want these resourced stakeholders to understand the danger inherent in an authoritarian, bigoted administration. So many people who could speak out against Trump and his key advisers are refusing to do so. Can we – liberal museum staff who have the ear of the very rich, who may themselves live in a bubble – change minds? I think we need to try.

Of course, this feels dangerous because we depend on the support of the wealthy to survive. But it is more dangerous to have an administration staffed with people who suggest that a national registry of Muslims is a good idea, and a man whose recent history is one of promoting racism and sexism masquerading as news:


One needs only see Trump’s tweets in response to the Hamilton cast’s speech to Pence to feel that the arts, like the media, will soon be under attack.

There is at least one PlayHouse supporter who I know voted for Trump (because he told me), and who I am contemplating talking to. It will take me a few weeks to find the best way to frame the conversation, and prepare my arguments. My husband suggests reading about Turkey under Erdogan and Hungary under Orban. Maybe museum staff need a primer with information supporting arguments that will connect with the wealthy and powerful.


(3) Promote facts and truth

This election was won in large part through lies and fake news. The Trump team showed no consideration for the truth, and a huge number of people accepted everything they were told. As noted in my last post, museums can and should be places where visitors not only learn facts, but work to understand how they know what they know, and the relationship of new information to known. It is not enough to ask, “What do you see that makes you say that?” We must also ask, “How do you know what you know?”


(4) Stand up for what you believe in

The Thursday after the election PlayHouse staff members went for “drinks for our country” to commiserate with each other. I asked staff to think about what they felt we could and should do to stand up for what we believe in, for the things that now feel under attack. The list included:

  • Continue to focus on “Celebrate Peoria,” bringing attention to diverse cultures.
  • Find a way to help the Syrian refugees, and let visitors know that we are doing this – perhaps through a donation box or collecting things needed. A friend of the PlayHouse is looking into existing programs we can participate in.
  • Stand up for the rights of women, and in particular survivors of abuse. I have a meeting in a few weeks with someone from the Center for Prevention of Abuse.
  • Put an “all are welcome here” sign in the window, and make a banner from the billboard, below, created by our local interfaith alliance, to hang on the museum’s porch rail.


It doesn’t seem like enough, but at least it is something. Most importantly, perhaps, is the active engagement of staff in considering and promoting tolerance and social justice.

What else can we do? How can museums play a positive role in today’s environment? How can we support each other in doing so?



Thank you for your continual support.

Enjoy your journey!

Cliff Stevens

Founder, President/CEO of CultureSpots

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