Don’t Forget to Invite Your Neighbors – Whoever and Wherever They Are.

If you were to plan a massive Grand Re-Opening party at your museum or gallery, who would you invite?  Would you invite just those folks who’ve already been visiting for years, or would you try reaching out to new people who’ve never stepped foot inside before?  Would you want to do something special for them, letting them know you care, that you ‘get’ them, and that all their various interests and uniquenesses matter to you.  Or, would it be the same ol’ gang who always shows up for everything (whether you want them to or not 😉 ). 

My guess is that you’d want to throw your doors open as wide as possible and do as much as you can to make as many people feel as welcome, included and understood as is feasible.

Well I’ve got some good news for you.  First and foremost, let me relieve you of the party-planning panic and say you sure don’t need to plan a giant party – unless of course you want to.  Secondly, CultureSpots can help with everything else.

You see, we don’t just focus on giving you the easy ability to create fascinating, high quality audio tours for your museum and/or gallery; we also care about the expansion of your reach. With our mobile audio tour platform, you can speak to anyone, anywhere, anytime, using practically infinite layers of audio tour content tailored to any audience, whether they’re close by, or far away, all due to the magical reach and pervasiveness of the mobile Web and smartphones.

Have you ever wondered why people within the geographic vicinity of your museums have failed to visit, even though it might not necessarily cost them much time, effort or money?  It could vary from a fear of not belonging, feeling out of place, or a general indifference about the activities that take place there. It could be a plethora of reasons, but one thing is certain, CultureSpots has the potential to bring your museum to each of their doorsteps.

With the help of our built-in audience analytics and layering of different types of audio tour/spot content, you can produce and endlessly tweak specific tour/spot content for any audience you aim to reach.  You can create very niche/specific tours for a specific potential visitor who may otherwise not feel like the museum is the kind of place that would care about them.  Creating tours specifically for different audiences will personalize the whole experience and help them relate more easily to your object collections, events and overall mission.

Think about your neighborhood, and all the different people who live there.  Now, push that out another few hundred miles – at least, and even further. Now we’re talkin’!  Think about all the different kinds of people you could cater to with tours specifically produced for young children, teens, college and grad students, people with different ethnic backgrounds, languages, or from the perspective of different professions – history, literature, politics, finance/economics, geography – or different cultural references – media, music, fashion – or…  you get the drift, the options are endless.

These are just a few ideas on how CultureSpots can help you increase your demographic and geographic footprint. With CultureSpots, you can do it.  Let us help you get more people in the door and make everyone feel like they’re part of your neighborhood.

If you would like to talk more about what CultureSpots can do for you, and want to see it in action, how about a demo!?  Click here to set one up 🙂.  We’d love to talk with you!

Be well,

Cliff Stevens

Amplify Your Marketing Impact with Audio Tour Content from CultureSpots

Enabling museums and galleries to create high quality, creative and engaging mobile audio tours has always been the goal for us at CultureSpots.  But did you know that the content you create for your audio tours can also be used elsewhere as a great way to promote and generate interest in your exhibitions, events and object collections?  Here are a few interesting ways to super-charge your marketing efforts with your mobile audio tour content on CultureSpots  while keeping your audience informed of what’s happening at your museum or gallery.

 

One way is to add snippets of your mobile audio tour Spots to your Instagram and Facebook Stories.  Stories are popular, attention-grabbing feature that allow you to always be present in the minds of your audience.  With social media, your reach is practically limitless, and potentially hyper-targeted, so you can draw audiences of all demographics, or very specific ones, all while going where your audience already is, instead of searching for them.  And since Stories are only up for 24 hours you can really have fun with it, and plan out a whole campaign of sharing portions of your mobile audio tour Spots throughout the runup to a new exhibition or big even as behind-the-scenes, sneak peaks of what your audience can expect.

 

Another way is to use some of those branded, short URLs and QR codes we auto-generate for you!  You can highlight a Spot in both print and e-mail by using your links and QR Codes to reach your audiences in new and different ways.  Add them to your newsletters, ads in local newspapers and promotional posters and flyers too. It’s important to be online AND offline – you never know who you might attract.  So keep using those links and QR Codes! 

 

Want to hit the airwaves?  You can create a short radio ad (“PSA” – which can be free!) and include a snippet of your most popular and interesting mobile audio tour Spots on your local radio station that can highlight for listeners what they could experience when they visit!  Feel free to reach out to podcasters as well – there are a LOT of them now – and set up an interview with them or have them take a tour of your museum/gallery and do an audio review or endorsement for you. Podcasts are impactful, gaining massive audiences, and can be a surprisingly effective way to get your message out there.

 

And of course, always promote your tours at all your events.  Have you ever considered having a food/beverage-tasting event in your museum or gallery, and leveraging the CultureSpots platform as a way to augment their experience with real-time, guided audio while they enjoy what they’re tasting?  All while they’re enjoying your collections and exhibitions? Could be great fun! Get creative, try new sensory combinations, and always think of how you can make your visitors’ experiences more interactive, unique, meaningful and memorable, and remind them how to take advantage of it all.

 

There you have it!  Just a few, yet powerful ways to add your mobile audio tour content on CultureSpots to your ongoing marketing efforts, while hopefully helping you think more creatively about how to get the most out of it all.

 

How have YOU used CultureSpots to amplify your marketing efforts?  I’d love to hear your stories! Let me know 🙂



Cliff Stevens 

Founder, President/CEO of CultureSpots

cliff@culturespots.com

Work smarter, not harder with CultureSpots

Usually with a new exhibition comes the desire for a new audio tour.  Of course, the process of creating an audio tour doesn’t just happen all by itself, and will require a bit of effort.  But, we want you to know there IS a way to make this process easier and less stressful, even when you’re dealing with limited time and resources.


Our tip? Reuse materials you already have at your disposal.  By this we mean doing things like extracting audio from videos you’ve already created, or link to the videos themselves online, repurpose or point to your social media content, or even articles and other media content that is available on your website or that can be downloaded from your object collection database.  The internet is a rich resource, as are the materials you’ve already got in your possession, so rather than create all kinds of new content, download, digitize, and/or link to content that’s already out there, mostly ready and waiting.

We’ve all had moments where we are writing something and we think to ourselves, “I have written this before”. Instead of recording a whole new audio to go with an object, you can pull certain parts of old audio recordings where you have longer, detailed description about something that can be pared down and added to your new audio tour in multiple, shorter, more focused Spots. Or maybe some of the objects in the upcoming show were part of a previous exhibition and you can simply reuse the audio from that archived exhibition. With CultureSpots the old Spots that are no longer “live”, are all saved in the platform’s Archives and you can make them live again or add them to a different exhibition with just a few clicks. 


At CultureSpots, we believe that ensuring your visitors enjoy the best experience possible at your museum shouldn’t be an overwhelming project or overly time consuming. We designed and built our system so that you can quickly and easily pull together whatever content is available to you and create a fresh, awe-inspiring tour for your visitors each and every time.


If you have questions about, or tips for re-using existing content that you’d like us to share, please send me a message or add it in the comments section of the blog.

 

Be well and enjoy your day,

 

Cliff Stevens
Founder, President/CEO of CultureSpots
cliff@culturespots.com