Getting Started on the Right Foot with CultureSpots

In our last blogpost we told you we’ve made CultureSpots as easy to use as possible. Today we want to prove it to you. Let us walk you through the easy 5 step setup process and help you get started off on the right foot with CultureSpots. 

 

Step 1: Subscribe and Create an Account
Creating an account with CultureSpots only takes a couple minutes. On the CultureSpots website, click ‘pricing’, located on the green banner at the top of the screen. You’ll then be provided with details of all our pricing and plans. Once you’ve chosen your plan click ‘sign up.’  After filling out some basic information and setting up a username and password you will be on your way! 

 

Step 2: Branding
Want to show off your branding with CultureSpots? We can do this for free for you, once you have completed the initial setup. If you want to get this out of the way yourself, press the ‘configure your brand’ button located at the top of the page and add a logo image, header image, welcoming paragraph and your brand colors. 

 

Step 3: Audio Recording and Editing
To record audio, scroll to the bottom of the page on culturespots.com and then press ‘audio recorder beta’ under Help & Support. Click the microphone button on the right hand side of your screen. Once you’re finished recording, press save and the recording will go to your downloads folder. 


Editing your audio is just as easy. It’s located right under the ‘audio recorder beta’ button at the bottom of the page at culturespots.com. Simply drag the file you want to edit from your hard drive onto the editing screen. The bar above the editing panel offers you the tools you need to create a more professional sounding recording.

 

Step 4: Create a Spot
To create a Spot, login to your administrative account on CultureSpots and click the second option, ‘2. Create a Spot.’ Then enter the name of your Spot, a numeric ID, a brief text description, and upload a cover image. Click submit and you’ll be brought to the edit Spot page where you’ll be prompted to upload your audio file if you want to add one. Reminder: Audio is optional, not a requirement for a Spot. Instead of audio, you can connect your visitors to a video, your online store, an event registration page, etc.

 

Step 5: Create a Tour
To create a tour on CultureSpots, select option three on the landing page, ‘create a tour.’ Give your tour a name, text description and cover image. You’ll then be provided with a QR code that points directly to your tour that you can easily share. 

 

You’ll also see the ‘manage tours’ page option. From this screen you’ll be able to edit your tours, delete them, or archive them, as well as your organize your Spots into your tour. 


That’s it!

If you’ve followed the steps, you now have created and launched an audio tour. Easy, right?! 

Can’t wait to get started? Click here to sign up! 

 

Cliff Stevens,

Founder, President/CEO of CultureSpots

cliff@culturespots.com

The many under-the-hood benefits of using CultureSpots

CultureSpots has many benefits.  One of the most basic, yet notable ones, is that you don’t have to buy, build, install or maintain any new software, apps, mobile devices or servers.  CultureSpots is so easy to use that nearly anyone can use it, regardless of their technical expertise. We understand that most museums and galleries don’t have huge budgets nor vast departments of specialized teams, but rather, usually have small teams where everyone wears many hats.  In order for you to get up and running quickly, while continually offering your visitors new and engaging experiences, we’ve made CultureSpots as easy to use as possible.


And by easy, we mean both for you, and your visitors.  As mentioned above, CultureSpots is not an app that you or your visitors must download in order to access your content.  Many people wouldn’t have the space on their device to download yet another app and media files, or wouldn’t want to anyway – we call that “app bloat” and “app fatigue”.  


Kids are a whole other story – they often need permission from their parents to download apps, and by the time they get their attention and permission, the moment has already passed, and they miss out on all your great content.  Literally, all your visitor has to do is point their phone’s camera at a QR code and start listening to your tours. Or, they can just enter a short, branded URL into their browsers’ address bar – either way, easy peasy.


The CultureSpots platform is also not a WordPress website, which many museums use to host their websites and media content.  The amazing advantage of this is that you don’t have to host, configure or update anything server-related. And of course, there’s no code for you to write.  Check out this link and see how quick and easy it is to set up your CultureSpots landing page and audio tours.


Another huge plus to being a mobile web-based app is that you don’t have to purchase, upgrade or fix any hardware.  Hardware is so often very expensive to purchase and maintain – we’ll have none of that please!


Let’s say you already have a native mobile app that your visitors are using, but you’re missing an audio tour component.  You and your developers will be very pleased to know that adding your CultureSpots mobile audio tours to it will be a snap and likely no more than a few lines of code, which we’d be happy to help them with!  Bottom line, CultureSpots doesn’t replace or muddy any of your existing digital assets, but augments and strengthens them instead.


Are you interested in CultureSpots but not quite sure if it’s the right fit for your museum or gallery?  Just write me an email and we can set up a quick demo of how CultureSpots can work for you.

 

Cliff Stevens,

Founder, President/CEO of CultureSpots

cliff@culturespots.com

If you know better, you can do better

In this day and age, words like data, insights and statistics are thrown around on a daily basis. Even though it can all seem overwhelming at times, when your job is focused on improving your organization’s service to and relationship with an audience, having access to this kind of information is vital and can be super-useful.  Anytime you’re making online content available to your visitors via their mobile phones, especially your well-researched and carefully-produced audio content, being able to know what they’re listening to, how much, and how often, can tell you a lot about what’s working for you, what’s not, and what kind of content you should be creating more and less of in the future. This in turn will make your efforts a lot easier, more effective and meaningful too.


The CultureSpots platform gives you different sets of data in two different ways. Built into the CultureSpots platform are your audio/play statistics.
These tell you in total, how many times all of your audio was played over time, and how many times each individual audio was played over time, in the form of easy-to-understand and user-configurable line charts, pie charts and tables.


CultureSpots can also provide
a monthly Custom Google Analytics Report via email that shows MANY different statistics such as:

  • line chart of unique visitors per day over time
  • total # of unique pageviews
  • line chart of unique visitors per day over time
  • total # of audio plays, stops, pauses, and skip-backs over time
  • total # of sessions by device type: mobile, tablet, desktop
  • total # of users by operating system: ios, android, windows, mac, linux
  • total # of sessions and session duration by browser: safari, chrome, firefox, ie
  • total # of users by city
  • average time on page, and bounce rate
  • unique pageviews by page, and exit rate


The best (and most fun) aspect of having access to all this data is that it allows you to do A/B testing, and then take appropriate actions based on what you learn.  A/B testing is a method of comparing two versions against each other to determine which one performs better. This way you can try out different techniques, ways of talking, length of audio, or type of information you share to see what resonates more with your audience. Or which one works better for what kind of visitors. The possibilities are endless.


All in all, the insights and statistics CultureSpots gives you access to will help you understand your visitors better and help you create better content and more engaging visitor experiences so that they will want to come back and bring their friends.  All while providing you with highly coveted audience-engagement data that you can use to stay informed and share with your colleagues, executives, boards and funders – BONUS!!!

 

If you are ready to learn more about all this and more, and potentially see how CultureSpots can work for your organization, please send me an email at cliff@culturespots.com

 

Have a wonderful day!

Cliff Stevens