CultureSpots lets you tell ALL the stories!

Greetings CultureSpots family,


As you know, context is neither static nor unidimensional.  A single work of art is always layered in a multitude of contexts.  In order to understand (and sometimes appreciate) a work of art, it helps to know the context.  And in order to share stories about the context, you need to make choices.  Are you going to focus on the artwork’s aesthetic, historical, philosophical, social or cultural context?  Or perhaps let the artist’s individual, personal, familial, educational or professional aspects take the focus?


With CultureSpots you don’t have to limit yourself to just one or a few contexts.  And we understand there is not just one story to tell, but many.  Sometimes you want to share them all at the same time, or just share one, or many different ones at different times throughout the year/exhibition.  The CultureSpots platform provides you the ability to create an infinite amount of content that can coexist in digital space without taking up any of your precious physical space.

By creating several Spots for one work/item you can also speak directly to the many different audiences.  For instance, you can create audio tours that include the same artworks for kids as adults, but with content that is specific to and different for those two audiences.  And, then create other tours for even more specific audiences.  The only limits to what you can do in terms of the audiences you can speak to, and the types of stories you can share with them is your imagination, prioritization and dedication.

 

And since now you can create Spots on CultureSpots without audio, you can share all kinds of other types of content and information too!  Like, a documentary video about the artist or artwork, photo galleries of other works of art by the same artist, other online articles about the styles, symbols, techniques, inspirations and anything else that your visitors would love to know.

We would love to help you leverage this opportunity to share multiple layers of interpretation with your audiences.  Please reach out when you’re ready to learn more!

 

We look forward to working with you!

Cliff Stevens

Here’s the Promise vs the Reality of AR & VR

The museum community has always explored and embraced fun and innovative ways to interact with visitors.  Especially since audio tours entered the scene back in the 1950s, museums have been experimenting with new technologies as a way to more creatively and effectively engage their audiences. Today, as museums and galleries continue to branch out, they are finding smartphones and apps to be an exciting way to connect with their visitors, and broader audiences, even from the comfort of their own homes.

One of the latest and most talked-about ways for people to enjoy the cross-over between art and technology are Virtual Reality and Augmented Reality. VR is perhaps the more recognizable of the two, with the current state-of-the-art being big goggles that cover your eyes and ears and take you into another dimension. AR is actually turning out to be the more practical and readily available solution since anyone who has a smartphone can use it.  If you are wondering what AR is, think of it as a way to bring a real physical environment to life on your screen with layers of digital augmentation visible on top of it. For instance, some museums have apps where you point your mobile device at an object and you’ll see on your screen both the object you’re pointing at, and layered on top of it, background information about the artist, the object, and a carousel of other works by that artist.

While VR and AR solutions are wonderful ways to connect with your audience, they’re often very involved and cost-prohibitive to design, develop and maintain, especially for small to medium-sized museums and galleries. Thankfully, there are other solutions that get you most of the way there, but with far less demand on your limited time and resources.

CultureSpots is of course one such solution, and we believe, the most appropriate, effective and capable one for the vast majority of museums and galleries today.  With CultureSpots, you can rapidly publish intuitively-organized tours for your visitors that optionally include images, audio, text and links to anything else online (ex: videos, webpages, social media content, e-commerce storefronts, etc).  CultureSpots makes it super easy to get up and running quickly, with the control and flexibility you need to keep everything updated and relevant in real-time, all while keeping your costs way down, and visitor engagement up, since anyone with a smartphone can access it anytime, anywhere.  It’s all on the Mobile Web so that neither museums nor visitors have to download any new software/apps – it’s all online and available via any browser. All visitors have to do is point their smartphone camera at a little sticker on the wall, or enter a short URL, and POOF your tour content pops up!

If you’re interested in setting up a tour on CultureSpots or need help finding a way to reach your audience better, please don’t hesitate to contact me.

Enjoy your journey!

Cliff Stevens

Why Going Live NOW and Adjusting Continually in Real-Time is SO HUGE.

Greetings Friends,
 
Today we want to share some thoughts on (READ: “grab your attention about”) how CultureSpots gives you the unique ability to easily post your content online and adjust that content, in real-time, as often and as many times as you like – AND, even MORE importantly, how and why that benefits you when you are running a museum or a gallery. 
 
In this digitized world, we are all craving authenticity more and more. This is evident in the way social media trends are evolving and the rise of Podcast Culture. For instance, Instagram Stories and Facebook Live are filled with raw content. And some of the most popular Podcasts aren’t professionally produced and “perfect”, they’re just real.
 
We are drawn to things that make us feel connected and a part of a meaningful experience. Being able to experience things in real time creates a feeling of inclusivity and being part of what’s happening. With CultureSpots you are able to connect with your audience in a similar way. Next time you have an artist talk, a conversation with a curator or a live performance post it immediately after the event is over so your ‘at home’ audience can experience it too.
 
At first glance this idea can be intimidating. Naturally anyone putting themselves out there would want things to be flawless. But we feel it’s more to your advantage to just get it out there and don’t sweat the small stuff. This way you can stay relevant and connect with your audience. And afterwards you can edit it and have it online for your audience to enjoy whenever. Being able to do this will not only allow more people to enjoy your event but you can also share it with future audiences and get them excited about being physically present at the next one. How great is that?
 
This ability to go live and edit along the way can come in handy in other settings as well. Sometimes you might organize an exhibition that grows and changes throughout its course. This is where you can really take advantage of going live instantly. Now you can keep up with the exhibit as it changes. So no more wishing you could go back and change something. No more worrying if people will be able to get the content and context you want them to experience. With CultureSpots you can stay ahead of all of this simply because you can publish and edit your content in real time, anytime, as many times as you want. How wonderful!
 
Going live so quickly gives you more relevance, timeliness, and creates a greater sense of urgency, while also giving your audience more ways to connect with you. It builds community and is a perfect way to play into social media trends. 
We hope that by adopting this stance, you’ll be even more excited than before to take full advantage of CultureSpots – and remember, share it sooner, perfect it later. THE SOONER THE BETTER! 
 
Sign up today and get started. If you’re already a subscriber, we would love to hear about a recent experience you’ve had with going live and adjusting along the way.
 
The video below shows one example of how quickly and easily you can record, edit and publish (“Go Live!”) new audio content on CultureSpots: 

Thank you, be well, and enjoy!

Cliff Stevens

Founder, President/CEO of CultureSpots

cliff@culturespots.com